Content briefs for writers

I don’t write. For every article or page I prepare a brief that tells your writer what to write and how, so the piece can actually be found.

Order Priced by scope

Tools I use for this

  • Ahrefs
  • Semrush
  • Google Search Console
  • ChatGPT

Most SEO content fails not because of bad writing but because of a bad brief. The writer gets a topic and a keyword, not an answer to what the searcher wants and what Google already shows on page one. A brief closes that gap.

I don’t write the copy myself. Your team or writer knows your business better; I prepare what they’re missing: search data, structure and competitor analysis.

Who it’s for

  • You have a writer or content team, but the content doesn’t bring traffic.
  • You’re building a blog and want every article to have a clear purpose.
  • You’re writing category or service descriptions and don’t know how much to write or about what.
  • You use AI for drafts and want the result to be different from everyone else’s.

What’s in a brief

Search phrase and intent

The main phrase, related phrases and the questions the piece must answer. Most importantly: what the person wants when they search like this. To learn, compare or buy? That decides whether you need an article, a guide, a comparison or a price table.

Structure

A suggested title, H1 and H2–H3 headings with a short note on what each section must contain. The writer never starts from a blank page.

What to cover and what competitors miss

I go through the page-one results and list the topics they all cover, because without them your piece will look incomplete. Then what they’re missing: that’s where your piece can be better, not just as good.

Your experience

I mark the places that need your examples, numbers, photos or opinion. That’s what separates a piece from yet another generic article, and it matters to Google and to AI assistants choosing what to cite.

Which of your pages the piece should link to and with what anchor text. Where the topic needs facts, I point to reliable sources.

Ready-made title tag and meta description options, so the writer doesn’t have to think them up separately.

How it works

  1. You send a list of topics, or I suggest one based on keyword research.
  2. I prepare a brief for each topic in a Google Doc.
  3. The writer writes from the brief.
  4. I review the finished draft and mark what to fix before publishing.

How we work

  1. 1

    Review

    Send me your website address. Within 2 business days I reply whether SEO pays off for you right now and where to start.

  2. 2

    Audit

    I check technical health, content and competitors in depth. You get a prioritised list.

  3. 3

    Implementation

    I implement it myself or prepare tasks for your developer and writer.

  4. 4

    Measurement

    Every month: rankings, traffic, enquiries. No charts for the sake of charts.

FAQ

How much does a brief cost?

It depends on the topic and page type. A blog article needs less research than a competitive service or category page. Send me your list of topics and I’ll reply with a price per brief and for the whole package.

Do you write the copy as well?

No. Your team or a writer you choose does the writing. That way the copy keeps your voice and your expertise, and I make sure it answers the search and is well structured.

Do briefs work for AI-written content?

They do, but someone who knows the subject still has to review the AI draft. In the brief I mark where your examples, numbers or opinion are needed: exactly what AI won’t come up with on its own, and what Google and readers look for.

How long does it take?

One brief usually takes 1–2 business days. A package of 5–10 briefs I deliver in batches so the writer can start straight away.

Do you review the finished draft?

Yes, one review is included. I check that the draft follows the brief, that the structure is clear, that internal links are in place and that the title and description are ready for search.

Get in touch. I reply within 2 business days.

The first review is free. If I see that SEO doesn’t pay off for you right now, I’ll tell you.

I only use your details to reply.