Search trends are shifting, and it’s time to revisit an often-overlooked player in the game: Microsoft Bing.
Why Bing Matters Now More Than Ever
With ChatGPT Search leaning on Bing’s index, ensuring your site is indexed there has become crucial. Ignoring Bing might mean missing out on opportunities in this evolving search environment.
Bing’s Index: A Rising Priority
As ChatGPT relies on Bing’s database, sites not indexed by Bing won’t show up in ChatGPT results either. While there’s no need for alarm, it’s a good moment to familiarize yourself with Bing’s tools and ensure visibility.
Should You Shift Focus to Bing?
This isn’t an all-hands-on-deck emergency, but dismissing it entirely could lead to missed SEO opportunities. ChatGPT Search may not rival Google yet, but it’s opening doors to new visitor sources. For larger, complex websites, verifying that Bing has indexed key pages is an essential preventative measure.
Quick and Efficient Bing Audit
Optimizing for Bing doesn’t have to be a hassle.
A simple audit using Bing Webmaster Tools can identify any gaps in indexing. Compare your site’s performance on Google and Bing, focusing on key URLs to spot discrepancies.
Pro Tip:
If you’re adept with APIs, consider crawling your site and cross-referencing URLs with the Bing Webmaster API. This efficient method ensures all critical pages are indexed.
Positioning Bing’s Relevance with Your Team
Highlighting Bing’s importance can establish you as a forward-thinking SEO strategist. Explain ChatGPT Search’s reliance on Bing to your leadership team, emphasizing how this trend might shape future search strategies.
Framing the Message
Rather than focusing on potential problems, present solutions and potential gains. Share how addressing Bing indexing now can prevent future visibility issues and ensure your site remains competitive.
Long-Term SEO Planning for Bing
While immediate action isn’t urgent, planning for Bing optimization in your 2025 roadmap is a wise move. As ChatGPT Search continues to evolve, being proactive ensures your site stays ahead of emerging trends.
Bing and ChatGPT’s Symbiotic Relationship
Could ChatGPT someday build its own index? Possibly, but for now, it relies on Bing’s established infrastructure. This partnership solidifies Bing’s role as a key player in search dynamics.