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Microsoft Bing’s New Role in the Search Landscape
Search trends are shifting, and it’s time to revisit an often-overlooked player in the game: Microsoft Bing. Why Bing Matters Now More Than Ever With ChatGPT Search leaning on Bing’s index, ensuring your site is indexed there has become crucial. Ignoring Bing might mean missing out on opportunities in this evolving search environment. Bing’s Index: […]
How to Plan a Website for Maximum SEO Success
Creating a website that retains and enhances your SEO performance can be a challenge, especially during redesigns. Many businesses unintentionally damage their existing rankings, leading to loss of traffic, which can impact visibility, leads, and sales. In this guide, we’ll explore how to plan a new website that preserves existing SEO strength while building a […]
Google’s Growing Recognition of Content Creators: What SEO Professionals Need to Know
Google is increasingly identifying individuals as content creators across various industries. This recognition is becoming more visible in Knowledge Panels, where subtitles such as “Content Creator (Medicine)” or “Content Creator (Travel)” are appearing. These developments signal a significant change in Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its application to content creators. Why […]
Google Updates Spam Policies: Key Changes and Clarifications
Google recently updated its spam policies as part of a routine review, with notable enhancements in areas related to site reputation abuse and several other elements of its search spam guidelines. This refresh helps clarify existing rules while adding new details for webmasters and content creators to follow. Why the Update? According to Google, they […]